1. Set the geographic boundary before you design the flow
The service area should be explicit. Othello is recorded as a municipality in Adams County, Washington, rather than as a countywide population or a metropolitan area. If your firm serves Othello alone, the intake should not imply broader coverage. If you also accept matters elsewhere, identify those areas in the visitor-facing copy and in the qualification rules. Population is useful as context for the place you name, but it cannot tell you how many prospective clients will arrive, what practice areas they need or whether they will use video.
Recommended approach
Begin the consultation by listing the locations and matter types you actually accept. Review whether the opening screen should say Othello, Adams County, Washington, or a wider service area. Keep geographic eligibility separate from legal eligibility so a visitor is not treated as qualified merely because they are located in Othello.
