1. Set the geographic boundary before choosing stories
Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state, with coverage described as local and national sources across the firm’s state. Your firm serves Orting in Pierce County, so a useful review should distinguish an Orting event, a Pierce County development, a Washington law or agency action, and a national story that affects Washington clients. These are different editorial decisions. The Census record establishes Orting’s municipal and county relationship, but it does not show which geographic searches people make or how many prospective clients a story could produce.
Recommended approach
Ask Bosseo to show how geographic relevance would be reviewed for your practice areas. Decide whether each candidate page should speak to Orting, Pierce County, Washington, or a wider audience. Do not use the city population as a forecast. Instead, compare the proposed coverage with your service area, referral boundaries, intake capacity, and the legal questions your attorneys are prepared to answer.
