1. Start with Orchards’ actual service area, not a population assumption
Orchards is recorded as a CDP in Clark County, Washington. Its 2020–2024 ACS population estimate is 29,438, with a 2,261 margin of error. That is a description of the place, not evidence of how many people contact a law firm, what matters they need, when they call or how quickly a firm must respond. Your automation review should therefore begin with the firm’s own inquiry records and stated service area. Identify which contacts come from Orchards, which come from elsewhere in Clark County, and which are outside the matters or locations you accept. Keep those geographic distinctions in your routing rules rather than treating the population estimate as a forecast.
Recommended approach
Bring a recent, lawful sample of inquiry categories and destinations to the review. Decide which geographic information is necessary for intake, which should trigger a human review, and which should not be collected. Use Orchards as a defined service-area question—not as a proxy for demand or revenue.
