1. Start with Omak’s actual geographic scope
Omak is recorded as a municipality in Okanogan County, Washington. The 2020–2024 ACS five-year population estimate for Omak city is 5,036, with a margin of error of 23. That is a description of the city—not evidence of legal demand, review volume, competition or likely revenue. It also does not define the full area your firm may serve. Your review plan should therefore distinguish Omak city from Okanogan County and any other Washington communities included in your intake territory.
Recommended approach
Before changing your review process, list the geographic areas you actually serve and decide which profile or profiles represent the firm. Review performance separately by location when appropriate. Do not use the city population as a forecast. Instead, compare your existing client distribution, matter eligibility and consultation records with the geographic coverage you want your public profile to communicate.
