1. Define the geography before choosing stories
North Fort Lewis is recorded as a CDP in Pierce County, Washington. That is narrower than treating the entire county, the Seattle metropolitan area or Washington as one interchangeable market. Bosseo’s public Legal News page describes monitoring local and national legal-news sources for a state and matching stories to a firm’s practice areas. The relevant question for your firm is therefore geographic coverage: would a statewide story be useful to people you serve in North Fort Lewis, Pierce County or elsewhere in Washington? A North Fort Lewis address alone does not answer that question.
Recommended approach
Bring your service-area boundaries to the review. Ask how a story would be assessed when it concerns Washington law but has no direct North Fort Lewis or Pierce County connection. Decide whether your pages should address North Fort Lewis specifically, Pierce County more broadly, Washington statewide issues, or a documented combination of those areas.
