1. Define the geography before you interpret a source
North Bend is recorded in King County, Washington. That relationship matters because a report can otherwise blur a city, a county and a broader service area. If your firm serves North Bend but also accepts matters elsewhere in King County or Washington, those locations should not be treated as interchangeable in attribution. A North Bend landing page, a county-level page and a referral from outside the city can represent different strategic decisions. Bosseo’s public Lead Attribution page says the service can show the landing page, channel and referrer associated with a lead, and can identify which city pages produce cases. That makes geographic naming and service-area definitions important inputs for review.
Recommended approach
Write down the exact geographic areas your firm accepts before reviewing reports.
