1. Give Normandy Park visitors a clearer first step
Visitors who are unsure whether they have a case may not know what to write in a generic form. Bosseo describes Video Intake as a guided survey that lives on a law-firm website and uses video to walk visitors through one question at a time. The flow is intended to capture information by case type rather than leave the visitor with a blank paragraph field. For a firm serving Normandy Park, review whether the opening language clearly explains the firm’s service area, the kinds of matters it reviews and what happens after submission. Do not treat the city’s population estimate as proof that a particular intake path will perform better.
Recommended approach
Bring your actual practice areas and initial screening questions to the consultation. Decide which visitor answers should lead to a consultation request, which require staff review and which should receive a clear non-engagement or alternative next step.
