1. Set the geographic boundary before reviewing stories
The firm’s location and the story’s location are not interchangeable. Mountlake Terrace is recorded as a city in Snohomish County, Washington. A story about a Washington statute may be relevant across the state; a story about a Snohomish County proceeding may have a narrower local relationship; an incident in another Washington community may require careful explanation before it belongs on a Mountlake Terrace firm’s website. The city’s population estimate is eligibility context only. It cannot tell you whether readers are looking for a particular legal answer or whether another firm is competing for that query. Bosseo’s public Legal News description says its service matches stories to a firm’s practice areas and state, while its broader product page describes marketing services for law firms.
Recommended approach
Ask Bosseo to show how geographic relevance would be assessed for your actual practice areas. Decide whether your coverage should focus on Mountlake Terrace, Snohomish County, Washington, or a combination—and define when a statewide story is useful to a locally based firm.
