1. Start with the geography your firm actually serves
Mount Vernon city is a municipality in Skagit County. The 2020–2024 American Community Survey five-year estimate records 35,377 residents, with a margin of error of 43. That is location context, not evidence of legal demand, search volume, competition, leads or revenue. Your service area may include Mount Vernon, other parts of Skagit County, Washington, or a narrower set of communities. Households, individuals, a city and a county are not interchangeable audiences.
Recommended approach
Define the geographic coverage of your review program before changing requests or profile language. Decide whether the firm wants reputation evidence associated with Mount Vernon, Skagit County, a broader Washington practice, or several distinct service areas. Then review whether the Google Business Profile, website, intake language and review-request timing accurately reflect that decision. Do not treat the city population as a forecast.
