1. Set the geographic boundary before evaluating coverage
Mill Creek’s recorded county relationship is Snohomish County. That exact relationship matters because a firm may serve the city, the county, Washington more broadly, or a combination of those areas. Those are different editorial choices. A page about a Washington legal development may be useful to a Mill Creek client, while a story tied to another part of the state may require more explanation before it belongs on a local firm’s website. The population estimate for Mill Creek does not establish that residents are searching for legal news, nor does it show how many people may become clients.
Recommended approach
Ask Bosseo to show how a proposed Legal News scope would distinguish Mill Creek, Snohomish County and Washington coverage. Decide which geographic relationships fit your actual service area and which stories should be excluded. Measure qualified inquiries by the geography they identify, rather than treating every visit from the city or county as a legal opportunity.
