1. Define the visitor decision before choosing video
A visitor looking for a Lakeland South law firm may not know whether the firm handles the problem, whether the matter is urgent or what information to provide. A blank contact form asks that person to summarize a legal situation without much structure. Bosseo describes Video Intake as a guided survey delivered with video, with one question at a time and paths built around practice areas. For your firm, the useful question is whether that structure makes the first explanation easier and more complete. Do not use Lakeland South’s population estimate as a proxy for demand. Instead, review the pages receiving inquiries, the questions staff repeat and the points where a visitor must decide whether to continue.
Recommended approach
Map the visitor’s first decision for each practice area you want to evaluate. Keep the path focused on explaining the problem, identifying the appropriate next step and setting expectations about what happens after submission. Ask Bosseo to show how the proposed experience would distinguish a general inquiry from a matter your firm actually reviews.
