1. Define the geographic coverage before choosing stories
Lake Morton-Berrydale is a CDP in King County, Washington. That exact relationship matters because a story can be statewide, countywide or tied to a particular roadway, court, agency or community. A page aimed at people in Lake Morton-Berrydale should not imply that every King County event occurred there, and a statewide legal development should not be presented as a local incident. Bosseo’s public Legal News page says its system monitors local and national legal-news sources for a firm’s state and matches stories to practice areas. The relevant buying question is whether the firm can maintain accurate geographic language rather than simply attach a place name to every article.
Recommended approach
Ask Bosseo to review a proposed geographic policy covering Lake Morton-Berrydale, King County and Washington. Decide when a page should use the CDP name, when it should identify King County, and when it should remain statewide. Require each article to distinguish the location of an event from the location of the readers who may need information.
