1. Start with Kennewick’s actual service boundary
Kennewick is recorded as a municipality in Benton County, Washington. The 2020–2024 ACS five-year population estimate for Kennewick city is 85,295, with a margin of error of 55. That is location context, not evidence of legal demand, call volume, language preference, staffing requirements, competition or likely revenue. Your Video Intake design should therefore begin with the geographic scope your firm actually serves. If your website speaks to Kennewick residents, Benton County matters or another defined service area, the survey should make that boundary clear rather than treating every visitor as equally eligible.
Recommended approach
During a consultation, map each practice area to the locations your firm accepts. Decide whether location is an early screening question, a later review question or information shown outside the survey. Keep Kennewick city and Benton County distinct in copy, routing rules and reporting. Do not use the population figure to set a conversion target or forecast intake volume.
