1. Set the geographic boundary before choosing stories
Bothell East is recorded within Snohomish County, Washington. A Bothell East firm may therefore need to distinguish between a story about the CDP, a Snohomish County development, a wider Washington event and a matter outside the firm’s service area. The population record does not establish that residents search for legal news, that a particular topic is competitive or that a story will generate a qualified inquiry. Those questions require review rather than assumption. Bosseo describes Legal News as monitoring legal-news sources for a firm’s state and matching stories to its practice areas. For your firm, the useful decision is whether the proposed geographic scope is narrow enough to remain relevant and broad enough to cover the matters you accept.
Recommended approach
Ask for a proposed coverage map that separates Bothell East, Snohomish County and Washington-wide stories. Decide which locations deserve an attorney explanation, which should be excluded and how a page will state its jurisdictional limits. Treat any local story as an editorial opportunity to evaluate, not as proof of local demand.
