1. Blaine’s geography should shape the coverage decision
Your firm may serve Blaine, Whatcom County, a broader Washington market, or more than one of those areas. Those are different geographic choices. A Blaine city page should not be treated as proof that a countywide or statewide news strategy will work, and a Whatcom County audience should not automatically be described as a Blaine audience. Bosseo’s public Legal News page says its system matches stories to a firm’s practice areas and state. That makes Washington practice scope a central discussion point, while your firm decides whether a story is relevant to Blaine residents, Whatcom County residents, or people elsewhere in Washington.
Recommended approach
At the consultation, map each practice area to the geography you actually serve. Decide whether a page should discuss a Blaine event, a Whatcom County development, a Washington law change, or a broader story with a clear Washington legal question. Keep those audiences separate in page titles, calls to action and reporting where appropriate.
