1. Set the geographic boundary before you publish
Black Diamond is a municipality in King County, Washington. The Census estimate identifies the place and its population; it does not establish search volume, competition, legal need, client eligibility or revenue. That distinction matters because Legal News is described as matching stories to a firm’s practice areas and state, while your consultation should determine how the firm wants to speak about Black Diamond, King County and Washington. A page about a statewide legal change may be useful to a Black Diamond firm without being a Black Diamond news page. Conversely, an incident elsewhere in King County may require careful decisions about whether the geographic connection is strong enough to merit publication.
Recommended approach
Ask Bosseo to review geographic rules for your practice before you approve any content. Separate Black Diamond-specific coverage, King County coverage and Washington-wide developments in your editorial decisions. Do not use the city’s population as a proxy for demand.
