1. Set the geographic footprint before counting pages
Bosseo describes a footprint that can cover an entire state or only selected counties. Battle Ground’s recorded county relationship is Clark County, so a firm serving this city should first decide whether its actual service area is Battle Ground alone, Clark County, or a wider Washington territory. The Census record identifies Battle Ground as a municipality; it does not show where prospective clients search, where the firm accepts matters, or whether a page will rank. A page calculation based only on the city’s population would overstate what the evidence can support.
Recommended approach
Bring your current service-area policy to the review. Ask Bosseo to compare a Battle Ground-specific scope with a Clark County scope and, if appropriate, a statewide scope. Approve only locations the firm can serve and explain accurately. Treat the population estimate as geographic context, not as a forecast.
