1. Start with Arlington as a service boundary, not a demand forecast
Arlington is a municipality in Snohomish County, Washington. The Census estimate describes residents of Arlington city; it does not describe every prospective client your firm may serve in Snohomish County, elsewhere in Washington or in a metropolitan area. Keep those geographies separate when you define an intake review. A caller from Arlington, a person in Snohomish County and a Washington resident outside the city should not be treated as interchangeable records. Intake Coach can be evaluated against the calls your firm elects to review, but the Census figure cannot tell you how many calls you receive or how many matters qualify.
Recommended approach
Write down the geographic scope your firm actually accepts before reviewing the product. Decide whether the intake conversation must record city, county, jurisdiction, court location or another location fact. Then determine whether those fields help the attorney decide what happens next. Do not use Arlington’s population as a substitute for call counts, conversion data or a staffing plan.
