What does Bosseo describe the ROI Dashboard as tracking?+
The public product page describes keyword rankings, Top 3 and Top 10 counts, SERP features, AI-engine citations, calls, call recordings and transcripts, lead classifications, case types, forms, video intakes, source attribution, review growth, and trends over time. Your consultation should confirm which views and definitions apply to your firm.
Can the dashboard prove that Alderwood Manor produces clients?+
No geographic population fact or ranking signal proves demand, leads, matters, or revenue. The dashboard can be reviewed for observed calls, leads, case types, sources, and matter-related data where those fields are available and defined. Your firm should approve the attribution rules before using the results for budget decisions.
Can the dashboard separate Alderwood Manor from Snohomish County?+
That should be confirmed during the review. Alderwood Manor is a census-designated place recorded in Snohomish County. Ask how geographic labels are captured, displayed, and reconciled so an Alderwood Manor view is not confused with a countywide or Washington-wide view.
How should our firm define a lead?+
Start with a written definition. The public page describes a Potential New Client category separate from Current Client and Other. Your firm should also decide how to handle spam, duplicates, referrals, inquiries outside your practice, and contacts that never become matters.
What should we ask about data reliability?+
Ask how often each data type updates, what happens when an event is delayed or missing, how classifications are corrected, who owns account access, and what recovery expectations apply. The public page describes continuous updates for some activity and rankings refreshing on their tracking cycle, but it does not establish an uptime or recovery guarantee.
Does the dashboard guarantee search visibility or revenue?+
No. The dashboard is presented as a measurement view, not proof that a future ranking, lead, matter, or revenue result will occur. Google states that automation does not guarantee crawling, indexing, or search visibility. Use the dashboard to evaluate observed performance and decide what to investigate next.