1. Start with the geography your firm actually serves
The 2020–2024 ACS 5-year population estimate is 9,065, with a margin of error of 476. For hosting, the useful implication is narrower: your firm should identify the geographic scope represented by its website and intake paths. University of Virginia, Albemarle County, Charlottesville-area service, and statewide Virginia coverage should not be treated as interchangeable labels.
Recommended approach
Before moving a site, document the locations and service areas the firm intentionally serves. Use that inventory to check navigation, contact paths, redirects, analytics definitions and any location-specific pages. Use it only to keep the site’s geographic language precise.
