1. Define the geographic brief before reviewing stories
Stuarts Draft is recorded as a CDP in Augusta County, Virginia. That exact relationship matters when you decide how a news page should describe its audience. A page for a Virginia legal development is not automatically a page for Stuarts Draft, and a page about Augusta County should not imply that every reader is located in the CDP. Ask Bosseo how geographic references would be selected for your practice and whether the proposed coverage should address Stuarts Draft, Augusta County, a wider Virginia audience, or more than one area you actually serve. Population is context only. It cannot tell you whether a particular story will generate searches or qualified inquiries.
Recommended approach
Set a written geographic scope for review: Stuarts Draft, Augusta County, Virginia, or another area the firm elects to serve. Require each proposed page to use only a geographic description that the underlying story and the firm’s practice support.
