1. Start with Staunton’s real service area, not a population assumption
Your firm may serve people in Staunton city and elsewhere in Virginia, but the Census geography here is specifically Staunton city, Virginia. The recorded county relationship is Staunton city, and the 2020–2024 ACS five-year estimate is 25,948. That is context for defining the conversation you want to review; it is not evidence of how many people call, which matters they need, or whether you need more intake staff. Intake Coach should therefore be assessed using your own geography labels, matter types, and existing call records. Decide whether a Staunton call should be owned by a particular person, routed for attorney review, or followed up by a different team member.
Recommended approach
Bring a clear description of the matters and geographic areas your firm actually accepts. Ask Bosseo how those distinctions would appear in coaching and reporting, rather than treating the city population as a demand forecast.
