1. Define the Radford service area before designing the first question
That geographic relationship matters when you write the opening qualification path: “Radford” may describe the client’s location, the incident location, the court or another relevant connection. Those are different intake facts. A population estimate of 16,726 does not tell you how many people need legal help or how many inquiries your firm will receive.
Recommended approach
List the locations your firm actually accepts before choosing a routing rule. Decide whether a visitor should be asked where they live, where an event occurred, where a property is located or another legally relevant location.
