1. Set the geographic boundary before discussing coverage
Petersburg city is the recorded municipality and the recorded county relationship is Petersburg city. That is the available local geography; it should not be expanded into a broader county, metropolitan area or statewide audience without a separate decision by the firm. Bosseo’s public Legal News description says stories are monitored for a firm’s state and matched to its practice areas. It does not establish how many Petersburg-specific stories would be relevant, how often local stories would occur, or whether a page would rank for a local query. A firm serving Petersburg may also serve clients elsewhere in Virginia, but that service area must come from the firm rather than from the population record.
Recommended approach
Write down the geographic scope the firm actually wants to address: Petersburg city, other Virginia locations the firm serves, or a combination. Ask Bosseo how that scope is represented in story selection, page language and calls to action. Do not use the 33,537 population estimate as a proxy for demand or as a reason to broaden coverage.
