Use Orange’s geography to define the review—not to guess demand
Your service area needs to be stated precisely before you assess intake performance. That distinction matters when you decide which calls should be reviewed together and which should be separated by service area or matter type. Intake Coach can provide call-level analysis, but your firm still decides which geographic relationships matter to representation and follow-up.
Recommended approach
Start by documenting the locations your firm actually serves, then review whether geography changes qualification, urgency, referral, or attorney-escalation decisions. Ask instead: Which callers are within scope? Which callers require a different response? Who owns the next contact when the answer is not immediate?
