1. Start with the matters your firm actually evaluates
Bosseo describes a separate question path for each practice area, with qualification organized around case type, urgency and fit. That makes the first decision a legal-operations decision: identify the information that changes whether your firm wants to speak with a visitor. A McNair location label alone does not tell you which practice areas deserve a path. Review your existing website inquiry categories and select only those your firm is prepared to assess. Avoid turning every possible issue into one long questionnaire. The purpose is to help a visitor explain what they need while giving your team usable context.
Recommended approach
Define an initial set of practice-area paths from your firm’s actual intake rules. For each path, document acceptable matter types, immediate disqualifiers, facts that require human review and questions that can wait until consultation. Treat the McNair page as serving people in McNair, Fairfax County and the broader Virginia market only where your firm’s service area supports that relationship; do not imply that every Fairfax County resident is a prospective client.
