1. Start with the McNair service area, not a generic software brief
McNair is recorded as a census-designated place in Fairfax County, Virginia, with a 2020–2024 ACS five-year population estimate of 22,655 and a margin of error of 1,487. That is geographic context, not proof of legal demand, search volume, competition or revenue. For a McNair firm, the practical implication is narrower: define which office, team or service area the tool is intended to support before anyone discusses a build. A process used by a Fairfax County practice may involve people and matters beyond McNair, so the software boundary should follow the workflow rather than the place name.
Recommended approach
Map the users, matters and service area that the proposed tool will actually cover. Decide whether the need belongs to one team, the whole firm or a wider Virginia operation. Keep geographic language separate from operational scope.
