1. Start with the geography your firm is willing to serve
The Census record identifies Leesburg as a town in Loudoun County, Virginia. That relationship gives you a precise starting point for editorial scope: Leesburg and Loudoun County are not interchangeable with all of Northern Virginia, the Washington metropolitan area or the entire Commonwealth. A news service described as covering your state may surface stories with broad Virginia relevance, while your firm may want to comment only when the issue is meaningful to people in Leesburg or elsewhere in Loudoun County. Population alone cannot tell you how many people search, which firms compete, or whether a particular story will produce a qualified inquiry.
Recommended approach
Ask Bosseo to show how geographic relevance is defined for your practice areas. Decide whether your pages should address Virginia law generally, identify Loudoun County implications when supported by the story, or limit commentary to issues your attorneys are prepared to handle. Keep municipal, county, metropolitan and statewide references distinct in titles, explanations and calls to action. Review whether a proposed page would still be useful to a Leesburg reader without implying facts about a local incident that have not been established.