1. Start with the geography you actually serve
Lake Monticello is recorded as a CDP in Fluvanna County, Virginia. That relationship matters because a news service must distinguish a local place from the county, the wider state and any metropolitan area a firm may also serve. A page about a Virginia legal development may be relevant to a Lake Monticello firm, while a page about an unrelated locality may not be useful to its audience. The Census estimate describes the CDP only; it does not establish how many people search for legal information, where prospective clients come from or whether a particular topic will generate an inquiry.
Recommended approach
Define the geographic scope before approving coverage. Ask which stories would be considered relevant to Lake Monticello, Fluvanna County and Virginia, and which would be excluded. If your firm serves areas beyond Fluvanna County, document those areas separately rather than treating the CDP population as a proxy for the whole service territory.
