1. Make the first website question easier to answer
A conventional contact form asks a visitor to summarize a legal problem in a box. Bosseo describes Video Intake as a guided survey that uses video and asks one question at a time. The visitor can begin by selecting an entry point such as seeing whether they have a case, then move through a path shaped around the firm’s practice areas. For a firm serving Herndon, the useful question is not how many people live in the town. It is whether visitors arriving from Herndon, Fairfax County or Loudoun County encounter a first step that matches the matters the firm actually reviews.
Recommended approach
Review the current contact form and identify where visitors must supply information your team later re-asks. Decide which practice areas deserve separate paths, what the visitor should understand before submitting, and which questions are necessary at the first stage rather than during a later consultation.
