1. Set the geographic boundary before reviewing stories
Great Falls is a CDP in Fairfax County, Virginia. That relationship matters because a Great Falls firm may need coverage that speaks to a Virginia legal development, a Fairfax County issue, or a broader event relevant to people it serves. The location record does not establish that residents are searching for a particular practice area, and it does not show that a story will generate a consultation. Bosseo’s public Legal News description says its service matches stories to a firm’s practice areas and state. Before adopting it, decide whether “local” means Great Falls, Fairfax County, Virginia, or more than one of those levels for each practice.
Recommended approach
Ask for a proposed geographic policy by practice area. Review whether the policy separates Virginia-wide developments from Fairfax County matters and whether a Great Falls reference is appropriate only when the underlying story supports it. Do not use the population estimate as a demand forecast.
