1. Set the geographic boundary before selecting stories
The firm’s stated service area matters more than a generic label such as “local news.” Front Royal is recorded as a municipality, and its county relationship is Warren County. That supports a review of stories involving Front Royal, Warren County and the wider Virginia area the firm actually serves. It does not justify treating every Virginia story as relevant, or treating Warren County’s population as evidence that a news audience exists. Bosseo’s public Legal News description says stories are matched to practice areas and the firm’s state. A Front Royal firm should therefore clarify whether its intended coverage is Front Royal, Warren County, selected Virginia jurisdictions, or a broader statewide practice.
Recommended approach
Bring a written service-area map to the consultation. Ask Bosseo to explain how geographic relevance would be reviewed for a Front Royal and Warren County practice, and decide which locations may appear in approved pages. Keep municipal, county and statewide references distinct so a reader is not led to believe the firm serves an area it does not.
