Start with the Franklin service area, not an assumed market
Franklin city, Virginia is the municipality identified in the available Census record, and the recorded county relationship is Franklin city. A firm serving Franklin should therefore decide exactly which location labels belong in its workflow, website forms, reporting and client communications. Do not treat Franklin city, a county, a metropolitan area, Virginia, households and individuals as interchangeable. The population estimate is eligibility evidence for local planning, not evidence that a software project will create leads or cases.
Recommended approach
At the consultation, map the geographic fields the firm actually needs. Decide whether location should be captured as a client address, matter venue, service area, referral source or something else. Define which values are required, who may edit them and how location will appear in reports. Keep the Franklin relationship precise rather than using population as a proxy for commercial opportunity.
