1. Set the geographic brief before reviewing stories
Franconia is recorded as a CDP in Fairfax County, Virginia. That exact relationship matters when you decide what “local” means. A story about a Virginia law change may be relevant across the state; a Fairfax County court or agency development may be locally relevant; a report from another Virginia locality may require a different explanation. The Franconia population estimate should not be used to predict how many people search, call or retain counsel. Instead, use the geography to define the editorial boundary and the questions a reader needs answered.
Recommended approach
Ask Bosseo to review a coverage brief that names Franconia, Fairfax County and Virginia separately. Decide whether the firm wants local incident coverage, statewide legal developments, or both. Do not approve a page merely because it contains a nearby place name; approve it when the story creates a legitimate question your practice can address.
