1. Set the geographic brief before reviewing stories
Franconia is recorded as a CDP in Fairfax County, Virginia. That exact relationship matters when you decide what “local” means. A story about a Virginia law change may be relevant across the state; a Fairfax County court or agency development may be locally relevant; a report from another Virginia locality may require a different explanation. Instead, use the geography to define the editorial boundary and the questions a reader needs answered.
Recommended approach
Ask Bosseo to review a coverage brief that names Franconia, Fairfax County and Virginia separately. Decide whether the firm wants local incident coverage, statewide legal developments, or both. Do not approve a page merely because it contains a nearby place name; approve it when the story creates a legitimate question your practice can address.
