1. Set the geographic boundary before you design the intake
East Highland Park is recorded as a census-designated place in Henrico County, Virginia. The 2020–2024 ACS five-year estimate records 15,265 residents, with a margin of error of 1,428. That figure describes population eligibility for a local service page; it does not establish legal demand, search behavior, case volume, language preference or staffing needs. Your intake should therefore ask what your firm actually serves rather than treating the place name as a proxy for a market.
Recommended approach
Decide whether East Highland Park is one service area within Henrico County, a location used for routing, or simply part of a broader Virginia service footprint. Then review whether the opening video, jurisdiction questions and location fields reflect that decision. If location affects eligibility, make it an explicit question instead of asking visitors to explain it in an unrestricted text box.
