1. Start with the visitor’s first explanation
A contact form usually asks for a name, contact details and an open text description. Bosseo’s public Video Intake page describes a guided video survey that asks one question at a time and adapts the path around the firm’s practice areas. That structure is relevant when a visitor may not know which legal details matter. It can give the firm a more organized starting point than a short, unstructured message.
Recommended approach
Review the first explanation you currently receive from Brandermill visitors and identify what your team repeatedly has to ask next. Use that review to decide whether a guided path should cover case type, timing, fit or other questions your firm considers appropriate. Do not treat the Brandermill population estimate as evidence that more inquiries will arrive; use actual website and intake records when setting expectations.
