1. Start with the geography your firm actually serves
Braddock is recorded as a CDP in Fairfax County, Virginia. A Braddock-facing page should therefore distinguish Braddock from Fairfax County, the wider Virginia market and any metropolitan area the firm serves. Those are not interchangeable audiences. Bosseo’s public Legal News description says its pages are matched to a firm’s practice areas and state. That makes geographic scope a decision for your consultation: determine whether a story belongs on a Braddock-focused page, a Fairfax County page, a Virginia page or more than one carefully differentiated page. Do not treat the Braddock population estimate as evidence that residents are searching for counsel or that a story will generate inquiries.
Recommended approach
Define the firm’s service geography before approving coverage. Review every proposed page for accurate references to Braddock, Fairfax County and Virginia, and remove any wording that implies a countywide or statewide service area the firm does not actually offer.
