What does Lead Attribution show for a lead?+
Bosseo describes a record that can include the channel, referrer, landing page, device, session detail and attached intake answers. The consultation should confirm which information is applicable to your firm’s setup.
Can attribution include phone calls?+
Bosseo’s public product page says phone calls can join the same journey record, including transcript and case-type information. Ask how that connection would apply to your call path and what permissions or configuration are relevant.
Do we need to change how our intake team works?+
Bosseo says attribution runs behind the scenes on the website and intake tools. Your firm should still review its fields, ownership rules, escalation path and outcome definitions before relying on the resulting records.
Can this tell us whether Bedford produced a case?+
It may help organize geographic information when that information is captured, but Bedford, Bedford County and Virginia are different scopes. A consultation should establish the available location fields and how the firm will define a case outcome. No population figure proves that a location will produce cases.
How is this different from asking, “How did you hear about us?”+
A remembered answer may omit earlier visits, the specific landing page, a return visit or a call path. Bosseo describes connecting those journey details with intake information so the firm can review more than a single self-reported source.
Will attribution guarantee more inquiries or signed cases?+
No service description should be treated as a guarantee of inquiries, cases, revenue, rankings or search visibility. Attribution is intended to improve the evidence available for reviewing marketing and intake decisions.
