Start with the profile clients compare
A prospective client may review a law firm’s rating, review count, and public responses before contacting the office. Bosseo’s public Reputation & Reviews page describes a system for requesting reviews from real clients, continuing requests with new clients, and responding to reviews. Those activities are relevant to a St. Johnsbury firm only if the Google Business Profile represents the services and geographic area the firm actually serves. A town population estimate cannot establish how many people search for a lawyer, how many firms compete, or how many inquiries a review program would produce.
Recommended approach
Review the firm’s current profile, service descriptions, review history, and service-area wording before deciding what reputation work is appropriate. Treat St. Johnsbury and Caledonia County as separate geographic facts in that review; do not use the town’s population as a forecast.
