1. Set the footprint around the clients you serve
Bosseo publicly describes a choice between statewide coverage and a tighter county-based footprint. Jericho’s recorded county relationship is Chittenden County, so a Jericho firm should not treat the town, the county, and Vermont as interchangeable targets. A page for Jericho can be appropriate for a firm that genuinely serves people there. It does not establish that every Vermont municipality is appropriate, or that a statewide set of pages would be useful. The population estimate is eligibility context only. It cannot tell you how many people search for a lawyer, which services they need, or how many inquiries a page could produce.
Recommended approach
Begin with a service-area map: Jericho, other communities the firm actually serves, Chittenden County, and any additional Vermont counties that are within the firm’s real operating scope. Ask Bosseo to explain how the selected footprint would be limited, expanded, and reviewed. Keep the decision tied to client service capacity and page usefulness rather than the population figure.
