1. Start with Jericho’s actual geographic scope
A Jericho firm should therefore decide whether its service area is limited to the town, extends throughout Chittenden County, or includes a broader Vermont geography. The answer affects which stories are relevant and how each page describes the people who may be affected. A page about a Vermont law should not imply that it applies only to Jericho. A page about an incident elsewhere should not be presented as Jericho news unless the facts support that description.
Recommended approach
Before booking a review, write down the firm’s actual service geography and the practice areas that can responsibly comment on timely developments. Ask Bosseo how that geography would be reflected in story selection, page language, calls to action, and measurement.
