1. Make the first question easier to answer
A conventional form asks a visitor to summarize a legal problem in a box. Bosseo’s public Video Intake page describes a video-guided survey that welcomes visitors and moves through one question at a time. That distinction matters when your prospective client is uncertain about whether they have a case or does not know which facts are important. For an Essex Junction firm, begin with the matters you actually handle in Chittenden County and elsewhere in Vermont, rather than treating every visitor as the same type of inquiry. The city’s population is eligibility context only; it is not evidence that more people will complete an intake.
Recommended approach
Review the first screen, opening explanation and initial question with your intake team. Decide whether the language clearly tells an Essex Junction visitor what the firm can evaluate, without implying that submitting an intake creates an attorney-client relationship or guarantees representation.
