1. Set the geographic boundary before choosing stories
South Weber is recorded as a city in Davis County. Those are different scopes. A South Weber page should not automatically be treated as a Davis County page, and a Utah story should not be described as local to South Weber without a factual connection.
Recommended approach
Before booking a review, write down the places your firm actually serves and the places it wants its news coverage to address. Ask Bosseo how story relevance is matched to the firm’s selected practice areas and geographic scope. Use geographic labels precisely in titles, body copy and calls to action.
