1. Make the first question easier to answer
Video Intake places a guided survey on the website rather than relying on a name, email address and open text box. Bosseo’s public product page describes a visitor choosing an entry point such as “See if you have a case,” then moving through a video-guided survey. For a South Jordan firm, the useful question is whether people arriving from the city can understand the next step without already knowing how to describe a legal matter. Review the language, opening screen and calls to action against the actual pages used to serve South Jordan and Salt Lake County.
Recommended approach
Ask Bosseo to show the visitor path on a mobile device and on a desktop. Decide which practice-area entry points deserve prominence, what the visitor should understand before answering, and where a person can stop or choose another contact route.
