1. Set the geographic boundary before choosing stories
Santa Clara is recorded as a municipality in Washington County, Utah. A page intended for Santa Clara residents is not automatically a page for every person in Washington County, the broader Utah market, or a metropolitan area. Those are different geographic scopes, and a legal-news program should keep them separate. The local population estimate can help you describe the municipality being served, but it cannot establish that a particular story will generate searches or legal work.
Recommended approach
Ask Bosseo to review how a story is labeled geographically before publication. Decide whether the firm wants coverage framed around Santa Clara, Washington County, Utah, or another expressly selected area. Review whether the practice actually serves each area and whether the call to action reflects that scope. Do not broaden a page merely because a news event occurred somewhere in the state.
