1. Match news coverage to Roosevelt and Duchesne County
Roosevelt and Duchesne County are related but different geographic descriptions. A page about a Utah law or statewide enforcement action may be relevant to people in Roosevelt, while a page about an incident elsewhere in Utah may not be useful to a firm whose work is tightly local. Bosseo describes Legal News as monitoring local and national legal-news sources for a state and matching stories to practice areas. Bosseo says pages are published on the firm’s own website and include its practice areas and call to action.
Recommended approach
Decide whether your editorial boundary is Roosevelt, Duchesne County, Utah, or a wider service area. Ask Bosseo how that boundary would affect story selection, page language and internal calls to action.
