1. Replace the blank first question with a guided path
Bosseo describes Video Intake as a website widget that greets visitors with video and moves them through a guided survey. The product page says the survey is organized by case type and can ask different questions for different practice areas. That is materially different from a conventional form containing a name, phone number and open text box. For a firm serving Provo in Utah County, review whether your current website makes visitors explain a legal problem without enough structure. The relevant local question is where your firm wants the intake boundary to sit: Provo-only matters, Utah County matters, or a broader service area. Do not use the city’s population as a proxy for how many people will complete an intake.
Recommended approach
Map the first-screen choices to the matters your firm actually reviews. During a consultation, decide which geography, practice area and urgency questions belong at the beginning, and which should wait until the visitor selects a path.
