1. Start with the geography your firm actually serves
Pleasant View is a municipality in Weber County, Utah. A Pleasant View address does not by itself define your legal market, and the city’s population estimate does not establish demand for any practice area. Before changing your review program, separate Pleasant View from Weber County and from any broader service area you advertise. Then identify which profile, pages and inquiry records represent each area. This matters because a review from a client outside Pleasant View may still be relevant to your firm, while a review program aimed only at city residents may not reflect the matters you accept.
Recommended approach
Bring a service-area map, your Google Business Profile details and a sample of recent inquiry records to the consultation. Decide which geographic relationships should be measured: Pleasant View, Weber County, Utah or another area your firm explicitly serves. Do not use the Census estimate as a substitute for a market or demand study.
