1. Set the geographic brief before reviewing stories
Park City’s recorded county relationships are Summit County and Wasatch County. That matters because a firm may want coverage limited to Park City, expanded across one or both counties, or framed for a broader Utah audience. Those are different editorial choices. A story about a statewide rule change may be relevant to a Park City practice even when the event did not occur in the city. Conversely, a general Utah story may not be useful if it falls outside the firm’s practice areas or does not give readers a clear reason to contact the firm.
Recommended approach
Define the geographic scope in writing before evaluating Legal News: Park City only, Summit County, Wasatch County, both counties, Utah, or another expressly chosen area. Ask Bosseo how a proposed page would identify the relevant geography and whether the firm can approve or decline coverage that is technically statewide but not useful to its clients.
