1. Start with the North Logan service area, not a population assumption
The Census record identifies North Logan city and its relationship to Cache County. It does not show how many people search for a lawyer, which practice areas they need, or whether a review program will produce inquiries. For a firm serving North Logan, the first review is geographic: decide whether the Google Business Profile, website, and review requests should describe North Logan alone, Cache County, a wider Utah service area, or another exact combination that matches your actual practice. Households, individuals, a municipality, and a county are not interchangeable. Reviews should also come from genuine clients of the firm, not from people selected because they live in a preferred place.
Recommended approach
Map the locations your firm actually serves before changing review language or campaign rules. Compare that map with the address and service-area information on your Google Business Profile and website. Keep North Logan, Cache County, and any broader Utah coverage distinct in your reporting so a review count is not mistaken for demand in one particular place.
